CONVERSION RATE OPTIMIZATION
BEST PRACTICES
COMMUNITY
ARTICLES
X
UI
More Prominent USPs
Offering upsells in the “Add to Cart” lightbox popup
Renaming the category pages’ CTA buttons to “Add to Cart”
Adding product filters to product category pages
Adding social proof on the product page
Utilizing interactive zoom technology
Displaying competitor prices
Removing the hero banner
Revamping the mini cart page to add prominence to in-page elements
Reminding users of the value proposition and adding guarantees in the pricing page
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