UI

More Prominent USPs

Offering upsells in the “Add to Cart” lightbox popup

Renaming the category pages’ CTA buttons to “Add to Cart”

Adding product filters to product category pages

Adding social proof on the product page

Utilizing interactive zoom technology

Displaying competitor prices

Removing the hero banner

Revamping the mini cart page to add prominence to in-page elements

Reminding users of the value proposition and adding guarantees in the pricing page