A popular destination travel company with a large number of visitors and good sales felt that it could do better. It wondered if improving its deal page (that essentially needed the visitors to fill up a form) could result in an increased conversion rate. Essentially, the travel company wanted more people to fill out the […]
Caffeine informer wanted to make it easier for users to navigate through their mobile site. They hypothesized that if they got rid of the “ hamburger icon” and replaced it with the word “MENU” that more people would click.
54% of visitors and 30% of purchases come from mobile devices, which is why it is important to understand the difference between your mobile users and your desktop users. Below are 7 suggestions that will turn mobile visitors into customers.