Adding trust badges (Norton/McAfee)

We’ve tested security and customer service seals countless times in our ten years analyzing eCommerce websites. Here’s a little of what we’ve learned: Seals are more important if your company or your industry has trust issues. Seals are more likely to positively impact smaller or lesser known brands. If you’re Amazon or Walmart, seals don’t […]

Improving the promo bar copy

A luxury handmade glass brand launched promotional sales campaigns offering its buyers free shipping. While the conversion rate increased during such promotional drives, the team wanted to know if it increased enough to boost the overall store profitability (given the additional shipping costs that the store had to bear). For an eCommerce store, it’s not […]