Improving the promo bar copy

A luxury handmade glass brand launched promotional sales campaigns offering its buyers free shipping. While the conversion rate increased during such promotional drives, the team wanted to know if it increased enough to boost the overall store profitability (given the additional shipping costs that the store had to bear). For an eCommerce store, it’s not […]

Why Free Shipping is Worth It

Free Shipping

After scouring the internet for an answer to my question “what shipping method leads to most sales?” the conclusion was widely unanimous: offer free shipping on your site. Not only is free shipping the #1 criteria for making a purchase, where 73% of people listed it as “critical,” but it is also a driver in […]