Add a Live Chat to quickly answer your visitors’ questions

Shoppers need help A study by Econsultancy from 2013 of 5,700+ online consumers revealed that 83% of online shoppers need support to complete a purchase.  They also found that 31% of shoppers expect an immediate response, and 40% expect a response within 5 min. To be more precise: 31% of shoppers expect an immediate response […]

Add social proof and build trust

Unless your store is a big established brand that most people already know about, building social proof and trust is a must. On the homepage, you can add elements such as: site-wide testimonials (not product-specific) “As Seen On” logos facebook likes number of customers number of reviews how long you’ve been open awards   Social […]

Offer personalized recommendations

High up NN/g recommends prioritizing them over more generic recommendations. Put that ‘Recommended For You’ section high up on the homepage. (source)   Tell them how Specify how you came up with those personalized recommendations. They can be based on their previous orders and interests. At a minimum, mention that these recommendations are ‘Based on […]

Feature your top categories right below the fold

A sign post to direct your users You have introduced your store and praised it to high heaven. Your shoppers know who you are, what you do, the benefits of buying from you, and are just beginning to trust you. What next? Many visitors on the homepage don’t know what they want to buy. Those […]

Offer free shipping or free shipping above a threshold

Extra costs cause abandonments Extra costs too high (shipping, tax, fees) is the #1 reason for cart abandonment, according to Baymard (source)   Free shipping If your shipping is not free, you could offer something like this: If you don’t get your product in 24 hours, we’ll pay for the shipping! For more information on […]

Avoid automatic carousels in your homepage’s hero section

On the homepage above the fold, avoid carousels altogether. A quickly rotating image distracts attention away from the CTA button. What I usually recommend is to either have a static background image or a slowly moving background video, especially if it is well-integrated with the text & CTA(s) above. I wrote an article on my […]

Optimize your website’s loading speed

Performance and conversion are inextricably connected   Slow pages cause abandonments According to Unbounce, 1 out of 5 shoppers will abandon their loaded shopping cart if they perceive the pages as being too slow. (source) According to AnnexCloud, a slow website can increase abandonment by 75%, and loyalty drops 50% when your site is slow. […]

Place a search box prominently in your header

For large catalogs If you offer a large variety of products, search is indispensable to delivering a good user experience. The statistics are quite convincing as well: 43% of users immediately use the search box for navigation after landing on the homepage. The number is even higher for mobile users – 60% (according to Baymard […]

Increase the perceived security of your checkout page

Especially for smaller brands According to Baymard, 18% of shoppers (from 1044 respondents in US) abandon their cart because they do not trust the site with their credit card information. The tips below are especially important if your store is NOT a large brand such as Apple, Microsoft or Walmart.   Trust seals, padlocks, and […]

List your main product categories in your menu’s level 1

They define the scope of your store One of the biggest issues I see when looking at stores (especially newer ones) is the lack of categories in the header. This is the main way for users to grasp the scope of your store. They scan your main categories and get an idea of what you’re […]