Replacing McAfee badges with TrustedSite badges

“Trust” is something that we recommend eCommerce stores work on continuously. What works to build trust today may not work as well later on. The only proof to find out is through testing. This test was exclusive to McAfee vs. TrustedSite because the control was an existing McAfee trust badge. The full test consisted of: […]

Adding trust badges (Norton/McAfee)

We’ve tested security and customer service seals countless times in our ten years analyzing eCommerce websites. Here’s a little of what we’ve learned: Seals are more important if your company or your industry has trust issues. Seals are more likely to positively impact smaller or lesser known brands. If you’re Amazon or Walmart, seals don’t […]