Metrics
All Metrics Add to Basket AOV Bounce Rate Cart Size CR Downloads Engagement Leads Profit Revenue RPV Sales Signups Transactions Visits
showing 20 of 216
Checkout Increase in RPV and AOV

Mentioning a minimum threshold for free shipping

La Redoute is a leading French e-retailer in fashion and home decoration. Known for its typically French style, the brand has a strong international presence, including in the UK, Belgium, Switzerland, Russia, Spain, Portugal, Italy, and Poland. When the Portuguese branch of La Redoute green-lit this experiment, their aim was simple: increase revenue per visitor. […]

Mentioning a minimum threshold for free shipping

La Redoute is a leading French e-retailer in fashion and home decoration. Known for its typically French style, the brand has a strong international presence, including in the UK, Belgium, Switzerland, Russia, Spain, Portugal, Italy, and Poland. When the Portuguese branch of La Redoute green-lit this experiment, their aim was simple: increase revenue per visitor. […]

Checkout Increase in RPV and AOV

#99

Checkout Increase in sales and revenue

Adding a sticky “Place Order” bar in the checkout

Utsav Fashion’s journey began in 2000 with the opening of its first store in Jaipur, India. 3 years later, the online store was born and Utsav Fashion hasn’t looked back since. Today, the online store offers a wide variety of authentic and trendy ethnic fashion ranging from sarees, salwar kameez, and lehengas to contemporary Indo […]

Adding a sticky “Place Order” bar in the checkout

Utsav Fashion’s journey began in 2000 with the opening of its first store in Jaipur, India. 3 years later, the online store was born and Utsav Fashion hasn’t looked back since. Today, the online store offers a wide variety of authentic and trendy ethnic fashion ranging from sarees, salwar kameez, and lehengas to contemporary Indo […]

Checkout Increase in sales and revenue

#93

Checkout +14.3% RPV

Removing Redundant Elements From the Checkout Page

Veggie Tales is a well-known children’s series that has sold over 70 million videos, 15 million books, 7 million CD’s, and many other products and toys. They noticed that the checkout page included the same footer and header information as the rest of the pages, which meant there were unnecessary distractions and exit points on […]

Removing Redundant Elements From the Checkout Page

Veggie Tales is a well-known children’s series that has sold over 70 million videos, 15 million books, 7 million CD’s, and many other products and toys. They noticed that the checkout page included the same footer and header information as the rest of the pages, which meant there were unnecessary distractions and exit points on […]

Checkout +14.3% RPV

#63

Cart +3.4% Sales

Reducing friction in the cart page

Smith Optics is an online retailer selling high-quality eyewear, apparel, headgear, and accessories. They discovered users experienced a lot of frustration and confusion during their mobile checkout. Visitors were scrolling up and down the cart page, struggling to figure out next steps. As a consequence, Smith Optics saw a major drop-off in mobile traffic on […]

Reducing friction in the cart page

Smith Optics is an online retailer selling high-quality eyewear, apparel, headgear, and accessories. They discovered users experienced a lot of frustration and confusion during their mobile checkout. Visitors were scrolling up and down the cart page, struggling to figure out next steps. As a consequence, Smith Optics saw a major drop-off in mobile traffic on […]

Cart +3.4% Sales

#60

Cart +4% RPV

Highlighting Savings on Each Product in the Cart

There was no statistically significant increase in RPV or checkouts when the savings were only highlighted at the order total level. A difference was seen when the savings were highlighted at the product level.

Highlighting Savings on Each Product in the Cart

There was no statistically significant increase in RPV or checkouts when the savings were only highlighted at the order total level. A difference was seen when the savings were highlighted at the product level.

Cart +4% RPV
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