Caffeine informer wanted to make it easier for users to navigate through their mobile site. They hypothesized that if they got rid of the “ hamburger icon” and replaced it with the word “MENU” that more people would click.

Buy Whole Foods Online is a family run business and brainchild of cousins, Arthur Martin and Joe Cooper. In 2007, they launched their business out of a rented garden shed which they remodeled into a mini warehouse. From these humble origins, the company has grown incredibly quickly, year on year, to become the leading seller […]

Analytics identified under-performing PPC landing pages with lower than expected conversion rates. There was an appetite to optimize and update UX to increase leads on these landing pages, but Seer and the client wanted deeper insights into the way users were behaving on the site to inform these changes before devoting resources.   Our first […]

Objective: Increasing Average Order Value (AOV) Observation: High drop-off on the checkout page was leading to a high cart abandonment rate. The probable causes were : The absence of offers to potential customers when 1 product is added in the cart No saving amount being shown to potential customers to make them complete a purchase […]

UK Tool Centre has brought its range of 10,000 products online for delivery throughout the UK. They theorized that for a specific category (a brand of woodcare products called Cuprinol), the filter menu was unnecessarily adding extra options to the page.