Metrics
All Metrics Add to Basket AOV Bounce Rate Cart Size CR Downloads Engagement Leads Profit Revenue RPV Sales Signups Transactions Visits
showing 20 of 216
Header Increase in visits to other pages

Spelling out “Menu” for the menu button instead of using a hamburger icon

Caffeine informer wanted to make it easier for users to navigate through their mobile site. They hypothesized that if they got rid of the “ hamburger icon” and replaced it with the word “MENU” that more people would click.

Spelling out “Menu” for the menu button instead of using a hamburger icon

Caffeine informer wanted to make it easier for users to navigate through their mobile site. They hypothesized that if they got rid of the “ hamburger icon” and replaced it with the word “MENU” that more people would click.

Header Increase in visits to other pages
Notifications and Popups Increase in sales and engagement

Sending web push notifications

Buy Whole Foods Online is a family run business and brainchild of cousins, Arthur Martin and Joe Cooper. In 2007, they launched their business out of a rented garden shed which they remodeled into a mini warehouse. From these humble origins, the company has grown incredibly quickly, year on year, to become the leading seller […]

Sending web push notifications

Buy Whole Foods Online is a family run business and brainchild of cousins, Arthur Martin and Joe Cooper. In 2007, they launched their business out of a rented garden shed which they remodeled into a mini warehouse. From these humble origins, the company has grown incredibly quickly, year on year, to become the leading seller […]

Notifications and Popups Increase in sales and engagement
Landing Page Increase in signups, CR and engagement with main CTA

Improving the visibility of the main CTA

Analytics identified under-performing PPC landing pages with lower than expected conversion rates. There was an appetite to optimize and update UX to increase leads on these landing pages, but Seer and the client wanted deeper insights into the way users were behaving on the site to inform these changes before devoting resources.   Our first […]

Improving the visibility of the main CTA

Analytics identified under-performing PPC landing pages with lower than expected conversion rates. There was an appetite to optimize and update UX to increase leads on these landing pages, but Seer and the client wanted deeper insights into the way users were behaving on the site to inform these changes before devoting resources.   Our first […]

Landing Page Increase in signups, CR and engagement with main CTA
Cart increase in engagement

Adding bundle offer in the mini cart

Objective: Increasing Average Order Value (AOV) Observation: High drop-off on the checkout page was leading to a high cart abandonment rate. The probable causes were : The absence of offers to potential customers when 1 product is added in the cart No saving amount being shown to potential customers to make them complete a purchase […]

Adding bundle offer in the mini cart

Objective: Increasing Average Order Value (AOV) Observation: High drop-off on the checkout page was leading to a high cart abandonment rate. The probable causes were : The absence of offers to potential customers when 1 product is added in the cart No saving amount being shown to potential customers to make them complete a purchase […]

Cart increase in engagement

#36

Category +27% Engagement

Removing filters at the top

UK Tool Centre has brought its range of 10,000 products online for delivery throughout the UK. They theorized that for a specific category (a brand of woodcare products called Cuprinol), the filter menu was unnecessarily adding extra options to the page.

Removing filters at the top

UK Tool Centre has brought its range of 10,000 products online for delivery throughout the UK. They theorized that for a specific category (a brand of woodcare products called Cuprinol), the filter menu was unnecessarily adding extra options to the page.

Category +27% Engagement
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