Metrics
All Metrics Add to Basket AOV Bounce Rate Cart Size CR Downloads Engagement Leads Profit Revenue RPV Sales Signups Transactions Visits
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Landing Page Increase in CR

Placing testimonials above the main CTA

Changing placement of testimonials increased downloads by 64.53% Michael Aagaard knew the importance of having customer testimonials on his downloads page. Hypothesis: He wanted to see if conversions would increase by changing the placement of the testimonials. Result: Breaking up the testimonials into sections (two above and two below the CTA) increased conversions by 64.53%.

Placing testimonials above the main CTA

Changing placement of testimonials increased downloads by 64.53% Michael Aagaard knew the importance of having customer testimonials on his downloads page. Hypothesis: He wanted to see if conversions would increase by changing the placement of the testimonials. Result: Breaking up the testimonials into sections (two above and two below the CTA) increased conversions by 64.53%.

Landing Page Increase in CR
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