Metrics
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Checkout Increase in CR

Shortening the checkout form as much as possible

A popular destination travel company with a large number of visitors and good sales felt that it could do better. It wondered if improving its deal page (that essentially needed the visitors to fill up a form) could result in an increased conversion rate. Essentially, the travel company wanted more people to fill out the […]

Shortening the checkout form as much as possible

A popular destination travel company with a large number of visitors and good sales felt that it could do better. It wondered if improving its deal page (that essentially needed the visitors to fill up a form) could result in an increased conversion rate. Essentially, the travel company wanted more people to fill out the […]

Checkout Increase in CR
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