Metrics
All Metrics Add to Basket AOV Bounce Rate Cart Size CR Downloads Engagement Leads Profit Revenue RPV Sales Signups Transactions Visits
showing 20 of 216
Checkout Increase in RPV and AOV

Mentioning a minimum threshold for free shipping

La Redoute is a leading French e-retailer in fashion and home decoration. Known for its typically French style, the brand has a strong international presence, including in the UK, Belgium, Switzerland, Russia, Spain, Portugal, Italy, and Poland. When the Portuguese branch of La Redoute green-lit this experiment, their aim was simple: increase revenue per visitor. […]

Mentioning a minimum threshold for free shipping

La Redoute is a leading French e-retailer in fashion and home decoration. Known for its typically French style, the brand has a strong international presence, including in the UK, Belgium, Switzerland, Russia, Spain, Portugal, Italy, and Poland. When the Portuguese branch of La Redoute green-lit this experiment, their aim was simple: increase revenue per visitor. […]

Checkout Increase in RPV and AOV

#61

Cart +$55 AOV

Adding a Relevant Cross-Sell in the Cart

An online furniture store sells sofas ranging from $850 to $2000+ with an AOV of $1200. We’ll be looking at a particular upsell: a leather conditioning kit that helps protect the sofa, and costs between $40 and  $80. But these complimentary kits were not promoted heavily. The hypothesis was that by mentioning the conditioning kit […]

Adding a Relevant Cross-Sell in the Cart

An online furniture store sells sofas ranging from $850 to $2000+ with an AOV of $1200. We’ll be looking at a particular upsell: a leather conditioning kit that helps protect the sofa, and costs between $40 and  $80. But these complimentary kits were not promoted heavily. The hypothesis was that by mentioning the conditioning kit […]

Cart +$55 AOV

#9

Header +29% Transactions

Showing subcategories in the burger menu

Cocohanee specializes in clothing and related items for kids. The team’s aim was to increase visits to the listing pages. Many visitors were clicking on the burger menu icon, but their engagement with the menu was very low. This was discovered to be because the categories were not shown directly to visitors. The hypothesis was […]

Showing subcategories in the burger menu

Cocohanee specializes in clothing and related items for kids. The team’s aim was to increase visits to the listing pages. Many visitors were clicking on the burger menu icon, but their engagement with the menu was very low. This was discovered to be because the categories were not shown directly to visitors. The hypothesis was […]

Header +29% Transactions

#12

Header +168% CR

Contrasting “Shop” button

The Trex shop sells lighting and railing, and allows customers to order decking samples. The only way to get to that store from the Trex.com site was to click on “Order Samples.” They decided to emphasize the call to action to open the store, with a more prominent SHOP TREX button.

Contrasting “Shop” button

The Trex shop sells lighting and railing, and allows customers to order decking samples. The only way to get to that store from the Trex.com site was to click on “Order Samples.” They decided to emphasize the call to action to open the store, with a more prominent SHOP TREX button.

Header +168% CR

#10

Header +90% Orders

Adding “FREE SHIPPING OVER $75” next to Shop button

Unexpected shipping charges at checkout are the #1 cause of cart abandonment. NuFace, who offers skincare products, experimented with adding a “FREE SHIPPING OVER $75” mention prominently in its header.

Adding “FREE SHIPPING OVER $75” next to Shop button

Unexpected shipping charges at checkout are the #1 cause of cart abandonment. NuFace, who offers skincare products, experimented with adding a “FREE SHIPPING OVER $75” mention prominently in its header.

Header +90% Orders
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