Metrics
All Metrics Add to Basket AOV Bounce Rate Cart Size CR Downloads Engagement Leads Profit Revenue RPV Sales Signups Transactions Visits
showing 20 of 216

#67

Product +9.78% in Add to Cart

Image Carousel, and Sticky CTA Buttons

It was hypothesized that by adding an image carousel (instead of static thumbnails) and having sticky CTA button at the bottom that appear when the CTA buttons on the page are not visible would optimize the clicks on the image and lead to more clicks on the main CTA button.  

Image Carousel, and Sticky CTA Buttons

It was hypothesized that by adding an image carousel (instead of static thumbnails) and having sticky CTA button at the bottom that appear when the CTA buttons on the page are not visible would optimize the clicks on the image and lead to more clicks on the main CTA button.  

Product +9.78% in Add to Cart

#66

Product +10% Adds to Cart

Product videos

Readers.com added added product videos highlighting the value of the products and their benefits. The videos are showcasing different angles of the reading glasses and help users learn how they would look on different face shapes.  

Product videos

Readers.com added added product videos highlighting the value of the products and their benefits. The videos are showcasing different angles of the reading glasses and help users learn how they would look on different face shapes.  

Product +10% Adds to Cart

#49

Product +49% ATC

More Contrasting Add to Cart Button

Evans Cycles made the add to basket button more visible and prompted the user to make a size and color selection. This lead to significant increases in Adds to Cart and revenue.

More Contrasting Add to Cart Button

Evans Cycles made the add to basket button more visible and prompted the user to make a size and color selection. This lead to significant increases in Adds to Cart and revenue.

Product +49% ATC
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