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You need to encourage consumers to purchase your product from the moment they arrive at your landing page – otherwise, they might procrastinate and plan to return to the page later. You can run a retargeting campaign to re-engage former visitors to your site, but you’ll spend less money on ads if they convert the first time.

By using urgent language and conveying the scarcity of your product, visitors will be encouraged to convert then and there.

One of the easiest ways to inject urgency into your product page is with a countdown timer. If you’re using Shopify, try installing the Hurrify app and testing the results.

Marcus Taylor says on Conversion XL that he achieved an incredible conversion rate boost from 3.5% to 10% by putting urgency and scarcity elements on his landing page.

Taylor split tested both landing pages simultaneously and logged the results.

RESULTS

185% increase in CR

If someone believes that your product is in limited supply (and there are social proof elements that suggest the demand is high) your conversion rate is likely to increase.

SOURCES

#113
Placing testimonials above the main CTA

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