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Caffeine informer wanted to make it easier for users to navigate through their mobile site. They hypothesized that if they got rid of the “ hamburger icon” and replaced it with the word “MENU” that more people would click.

RESULTS

20% increase in unique visitors to other parts of their site

Clarity is everything in site optimization. You want to really spell out what you’re offering your visitors.

SOURCES

#122
Showing the price (no gated pricing)

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