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Cocohanee specializes in clothing and related items for kids. The team’s aim was to increase visits to the listing pages. Many visitors were clicking on the burger menu icon, but their engagement with the menu was very low. This was discovered to be because the categories were not shown directly to visitors. The hypothesis was that by showing the categories to visitors directly would lead more visitors to the listing pages.

RESULTS

4% increase in category pages' visits

28% increase in CR

29% increase in transactions

17% increase in AOV

SOURCES

#8
Removing distractions from the search menu

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