OPEN THE RELATED POST

RESULTS

7.3% increase in sales (99.5% confidence)

By shifting the user’s perspective, SportChek turned a statement that required the user to self­-calculate into a reason for celebration for those who qualified. It is all a matter of perspective.

SOURCES

#131
Reminding users of the value proposition and adding guarantees in the pricing page

Leave a Reply

Your email address will not be published. Required fields are marked *