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Hifi retailer Superfi approached AWA digital wanting to increase the conversion rate for their e-commerce website. They observed that the store suffered from distracting links, leading people to non-sales funnel pages at key steps in the buying process and in their header.

RESULTS

41% Increase in sales funnel conversion rate (100% Confidence)

Giving more prominence to the more significant elements of the funnel helped to guide more users through the process.

20.4% increase in conversion rate (100% Confidence)

A significant change in user behavior was achieved by moving a link in the navigation and adjusting some short pieces of copy.

SOURCES

#1
Mentioning free shipping in the header

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