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YSL Beauty products are sold in both online third party boutiques, as well as on their own proprietary website. They were wondering what is the best order of the menu. They hypothesized that switching the positions of the “Exclusive Offers” and “New Products” menu items would impact sales.

 

 
 

RESULTS

10% increase in transactions

9% increase in cart visits

13% increase in checkout visits

SOURCES

#13
Using a standard header instead of bottom menu

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