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Smith Optics is an online retailer selling high-quality eyewear, apparel, headgear, and accessories. They discovered users experienced a lot of frustration and confusion during their mobile checkout. Visitors were scrolling up and down the cart page, struggling to figure out next steps. As a consequence, Smith Optics saw a major drop-off in mobile traffic on the cart page.  

Guided by its data-driven hypothesis, the mobile cart page was completely revamped.

RESULTS

8% lift in visits to checkout (95% significance)

3.4% lift in transactions

$1.39 increase in RPV

SOURCES

#62
Cross-Selling a Variation of the Same Product at a Discount

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