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Changing placement of testimonials increased downloads by 64.53%

Michael Aagaard knew the importance of having customer testimonials on his downloads page.

Hypothesis: He wanted to see if conversions would increase by changing the placement of the testimonials.

Result: Breaking up the testimonials into sections (two above and two below the CTA) increased conversions by 64.53%.

RESULTS

64.53% increase in CR

Moving two of the testimonials above the call-to-action increased downloads because users that saw the testimonials were more likely to convert.

SOURCES

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