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TreeRing helps schools, teachers, parents and students capture memories and create better personalized yearbooks. They had been suffering from a low conversion rate. There was confusion among users about what was included in the free sample, despite details being in the free sample page. To make it easier to discover the free sample page, they experimented with moving the Request Free Sample to the top of the menu.

RESULTS

42% increase in visits to the free sample page

12% increase in conversions

SOURCES

#10
Adding “FREE SHIPPING OVER $75” next to Shop button

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