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Inflow ran a series of conversion rate optimization (CRO) tests to improve results for Trailcam Pro, an e-commerce site which sells trail cameras to hunters, wildlife researchers and people who want to see what’s happening around their house or cabin.

RESULTS

23% increase in sales (98% confidence)

Properly advertising what you already offer can have a big impact. The results are compelling enough that sites that don’t currently offer free shipping and returns would definitely want to test adding this.

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