OPEN THE RELATED POST

Paperstone redesigned their header: they changed the bullet points under the main menu.

RESULTS

12% increase in RPV

Changing "Massive Choice" to "13,473 products in stock" (Iteration 1)

4% further increase in RPV

Changing "Low Price Guarantee" to "Price Match Guarantee" (Iteration 2)

SOURCES

#5
Appealing to new visitors

Leave a Reply

Your email address will not be published. Required fields are marked *