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Home24 is Europe’s largest online furniture store with more than 150,000 products from 800+ manufacturers.  They decided to focus their experimentation efforts on their navigation and search bar. 

RESULTS

9% increase in orders per session

With less distractions, users were more easily lead towards the funnel.

5% increase in use of search

De-cluttering the header helped lead the users towards the search bar, one of the more important elements driving Home24's conversion rates.

SOURCES

#3
Adding a Free Shipping Strip

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