Underwater Audio is a US-based supplier of products like swimbuds, aqua goggles, headphones, and waterproof iPods. The objective was to improve engagement and sales. The hypothesis was that making the comparison table more concise and easier for visitors to understand the key features and benefits of different products available would highlight the value allow prospects to make their decision more easily.

RESULTS

40.18% increase in sales

SOURCES

#79
Add to Cart Popup Instead of a Green Notification Bar

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