OPEN THE RELATED POST

It was hypothesized that by adding an image carousel (instead of static thumbnails) and having sticky CTA button at the bottom that appear when the CTA buttons on the page are not visible would optimize the clicks on the image and lead to more clicks on the main CTA button.

 

RESULTS

9.78% increase in Add to Cart

1.68% increase in CR

SOURCES

#66
Product videos

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