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A large percentage of Paperstone’s audience are happy repeat customers. New visitors unsurprisingly have higher bounce rates and lower RPV. A survey of abandoning shoppers revealed their concerns, namely about price and reliability.

Another insight was that customers love their large product range and good prices. The proposed solution was to better highlight the benefits of shopping at Paperstone to new visitors.

RESULTS

14% increase in sitewide RPV (98% significance)

SOURCES

#4
Improving the Header

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