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Objective: Increasing Average Order Value (AOV)

Observation: High drop-off on the checkout page was leading to a high cart abandonment rate. The probable causes were :

  • The absence of offers to potential customers when 1 product is added in the cart
  • No saving amount being shown to potential customers to make them complete a purchase
  • Customer confusion between the total amount they are saving and any additional discounts

RESULTS

14.14% increase in clicks to the Thank You page

Presenting users with a discount offer encouraged them to buy more.

SOURCES

#116
Showing top searches and top categories when typing in the search box

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