OPEN THE RELATED POST

RESULTS

11.58% increase in CR

The test ran for 14 days on all the pages of the mobile website and registered staggering uplift. Heatmap analysis post-test showed that usage of the hamburger menu had drastically improved with the new UI.

12.22% increase in revenue

Utsav Fashion was able to not only increase transactions but also as an effect, significantly increase its revenue by a great margin.

SOURCES

#123
Spelling out “Menu” for the menu button instead of using a hamburger icon

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