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Modlet is a Romanian footwear retailer which was unhappy with their 1.5% CR.  They noticed that people who used a shoe size filter made a purchase faster as they didn’t spend time checking if their size was available. It was decided to add a shoe size widget in the filters, which redirects to the selected size in the filters.

RESULTS

20.5% increase in CR

68.9% increase in revenue

SOURCES

#38
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