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The digital teams at Kiehl’s decided to concentrate on the basket page. The idea was to encourage shoppers to take advantage of a free gift over a certain cart size before they finalized their purchase. The advantages are numerous: increasing the AOV, as well as strengthening client loyalty with exclusive branded Kiehl’s gifts.

RESULTS

31% increase in revenue

5% increase in basket size

7% increase in clicks on "Continue"

SOURCES

#64
Adding a Banner Displaying How Much More to Spend for a Discount

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