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Urban Decay, which offers cosmetics such as makeup for eyes, lips, nails, and skin is part of the L’Oréal Luxe brand portfolio. Its products are sold online and in brick-and-mortar stores internationally. Their particular challenge was increasing average cart size during sales, both in terms of value and number of products. They wanted to determine if a promotional banner, which advertises a discount for 85€ spent, would increase average cart size, the quantity of items, and revenue.

RESULTS

8% increase in cart size

7% increase in revenue

SOURCES

#63
Reducing friction in the cart page

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