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CONVERSION RATE OPTIMIZATION
In the control, after a user added an item to their cart, a green banner was displayed in the upper right corner to confirm this action and display two CTAs: "View Cart" or "Check Out"
In the first variation, users were taken directly to the cart page after adding an item.
In variation B popup appeared after users added an item to their cart, showing the product they just selected and two CTAs: "Keep Shopping" or "Checkout".
+37% in CR
+89% in RPV