Metrics
All Metrics Add to Basket AOV Bounce Rate Cart Size CR Downloads Engagement Leads Revenue RPV Sales Signups Transactions Visits
showing 20 of 216

#1

Header +23% Sales

Mentioning free shipping in the header

Inflow ran a series of conversion rate optimization (CRO) tests to improve results for Trailcam Pro, an e-commerce site which sells trail cameras to hunters, wildlife researchers and people who want to see what’s happening around their house or cabin.

Mentioning free shipping in the header

Inflow ran a series of conversion rate optimization (CRO) tests to improve results for Trailcam Pro, an e-commerce site which sells trail cameras to hunters, wildlife researchers and people who want to see what’s happening around their house or cabin.

Header +23% Sales

#2

Header +20.4% CR

Removing distractions

Hifi retailer Superfi approached AWA digital wanting to increase the conversion rate for their e-commerce website. They observed that the store suffered from distracting links, leading people to non-sales funnel pages at key steps in the buying process and in their header.

Removing distractions

Hifi retailer Superfi approached AWA digital wanting to increase the conversion rate for their e-commerce website. They observed that the store suffered from distracting links, leading people to non-sales funnel pages at key steps in the buying process and in their header.

Header +20.4% CR

#3

Header +6.09% Revenue

Adding a Free Shipping Strip

Showpo is an online fashion retailer that caters primarily to young women. They worked with VWO to increase their conversion rates.

Adding a Free Shipping Strip

Showpo is an online fashion retailer that caters primarily to young women. They worked with VWO to increase their conversion rates.

Header +6.09% Revenue

#4

Header +9% Orders Per Session

Improving the Header

Home24 is Europe’s largest online furniture store with more than 150,000 products from 800+ manufacturers.  They decided to focus their experimentation efforts on their navigation and search bar. 

Improving the Header

Home24 is Europe’s largest online furniture store with more than 150,000 products from 800+ manufacturers.  They decided to focus their experimentation efforts on their navigation and search bar. 

Header +9% Orders Per Session

#5

Header +14% RPV

Appealing to new visitors

A large percentage of Paperstone’s audience are happy repeat customers. New visitors unsurprisingly have higher bounce rates and lower RPV. A survey of abandoning shoppers revealed their concerns, namely about price and reliability. Another insight was that customers love their large product range and good prices. The proposed solution was to better highlight the benefits […]

Appealing to new visitors

A large percentage of Paperstone’s audience are happy repeat customers. New visitors unsurprisingly have higher bounce rates and lower RPV. A survey of abandoning shoppers revealed their concerns, namely about price and reliability. Another insight was that customers love their large product range and good prices. The proposed solution was to better highlight the benefits […]

Header +14% RPV

#8

Header +26.55% CR

Removing distractions from the search menu

Dorado Fashion is a US-based online fashion store which sells custom necklaces, earrings, bracelets and anklets. Their aim was to increase sales and conversions. They chose to redesign the search icon on mobile to increase the average order value.

Removing distractions from the search menu

Dorado Fashion is a US-based online fashion store which sells custom necklaces, earrings, bracelets and anklets. Their aim was to increase sales and conversions. They chose to redesign the search icon on mobile to increase the average order value.

Header +26.55% CR

#9

Header +29% Transactions

Showing subcategories in the burger menu

Cocohanee specializes in clothing and related items for kids. The team’s aim was to increase visits to the listing pages. Many visitors were clicking on the burger menu icon, but their engagement with the menu was very low. This was discovered to be because the categories were not shown directly to visitors. The hypothesis was […]

Showing subcategories in the burger menu

Cocohanee specializes in clothing and related items for kids. The team’s aim was to increase visits to the listing pages. Many visitors were clicking on the burger menu icon, but their engagement with the menu was very low. This was discovered to be because the categories were not shown directly to visitors. The hypothesis was […]

Header +29% Transactions

#10

Header +90% Orders

Adding “FREE SHIPPING OVER $75” next to Shop button

Unexpected shipping charges at checkout are the #1 cause of cart abandonment. NuFace, who offers skincare products, experimented with adding a “FREE SHIPPING OVER $75” mention prominently in its header.

Adding “FREE SHIPPING OVER $75” next to Shop button

Unexpected shipping charges at checkout are the #1 cause of cart abandonment. NuFace, who offers skincare products, experimented with adding a “FREE SHIPPING OVER $75” mention prominently in its header.

Header +90% Orders
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