Metrics
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Misc Increase in conversions

Adding trust badges (Norton/McAfee)

We’ve tested security and customer service seals countless times in our ten years analyzing eCommerce websites. Here’s a little of what we’ve learned: Seals are more important if your company or your industry has trust issues. Seals are more likely to positively impact smaller or lesser known brands. If you’re Amazon or Walmart, seals don’t […]

Adding trust badges (Norton/McAfee)

We’ve tested security and customer service seals countless times in our ten years analyzing eCommerce websites. Here’s a little of what we’ve learned: Seals are more important if your company or your industry has trust issues. Seals are more likely to positively impact smaller or lesser known brands. If you’re Amazon or Walmart, seals don’t […]

Misc Increase in conversions
Misc Increase in CR

Replacing McAfee badges with TrustedSite badges

“Trust” is something that we recommend eCommerce stores work on continuously. What works to build trust today may not work as well later on. The only proof to find out is through testing. This test was exclusive to McAfee vs. TrustedSite because the control was an existing McAfee trust badge. The full test consisted of: […]

Replacing McAfee badges with TrustedSite badges

“Trust” is something that we recommend eCommerce stores work on continuously. What works to build trust today may not work as well later on. The only proof to find out is through testing. This test was exclusive to McAfee vs. TrustedSite because the control was an existing McAfee trust badge. The full test consisted of: […]

Misc Increase in CR
Misc Increase in CR

Performing site-wide UI and UX polishing

Grene, a leading technical supplier for farming, has been present on the Polish market for 17 years. It offers parts for tractors and farming equipment, goods for animal production, protective clothing, small-sized equipment, household products, and tools, all in its online shop and 100 affiliate shops. Challenge: Overturning the recent conversion rate and revenue decrease […]

Performing site-wide UI and UX polishing

Grene, a leading technical supplier for farming, has been present on the Polish market for 17 years. It offers parts for tractors and farming equipment, goods for animal production, protective clothing, small-sized equipment, household products, and tools, all in its online shop and 100 affiliate shops. Challenge: Overturning the recent conversion rate and revenue decrease […]

Misc Increase in CR
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