Metrics
All Metrics Add to Basket AOV Bounce Rate Cart Size CR Downloads Engagement Leads Profit Revenue RPV Sales Signups Transactions Visits
showing 20 of 216
Landing Page Increase in CR

Placing testimonials above the main CTA

Changing placement of testimonials increased downloads by 64.53% Michael Aagaard knew the importance of having customer testimonials on his downloads page. Hypothesis: He wanted to see if conversions would increase by changing the placement of the testimonials. Result: Breaking up the testimonials into sections (two above and two below the CTA) increased conversions by 64.53%.

Placing testimonials above the main CTA

Changing placement of testimonials increased downloads by 64.53% Michael Aagaard knew the importance of having customer testimonials on his downloads page. Hypothesis: He wanted to see if conversions would increase by changing the placement of the testimonials. Result: Breaking up the testimonials into sections (two above and two below the CTA) increased conversions by 64.53%.

Landing Page Increase in CR
Landing Page Increase in CR

Utilizing urgency and scarcity

You need to encourage consumers to purchase your product from the moment they arrive at your landing page – otherwise, they might procrastinate and plan to return to the page later. You can run a retargeting campaign to re-engage former visitors to your site, but you’ll spend less money on ads if they convert the […]

Utilizing urgency and scarcity

You need to encourage consumers to purchase your product from the moment they arrive at your landing page – otherwise, they might procrastinate and plan to return to the page later. You can run a retargeting campaign to re-engage former visitors to your site, but you’ll spend less money on ads if they convert the […]

Landing Page Increase in CR
Landing Page Increase in signups, CR and engagement with main CTA

Improving the visibility of the main CTA

Analytics identified under-performing PPC landing pages with lower than expected conversion rates. There was an appetite to optimize and update UX to increase leads on these landing pages, but Seer and the client wanted deeper insights into the way users were behaving on the site to inform these changes before devoting resources.   Our first […]

Improving the visibility of the main CTA

Analytics identified under-performing PPC landing pages with lower than expected conversion rates. There was an appetite to optimize and update UX to increase leads on these landing pages, but Seer and the client wanted deeper insights into the way users were behaving on the site to inform these changes before devoting resources.   Our first […]

Landing Page Increase in signups, CR and engagement with main CTA
Landing Page decrease in signups

Adding a 100% privacy line to the sign up form

“Getting a negative test result is the worst thing that can happen when you perform an A/B test – right?” While many marketers probably would subscribe to the logic behind this statement, experience from almost 400 split tests tells me otherwise. A negative test result will often give you as much insight and learning as […]

Adding a 100% privacy line to the sign up form

“Getting a negative test result is the worst thing that can happen when you perform an A/B test – right?” While many marketers probably would subscribe to the logic behind this statement, experience from almost 400 split tests tells me otherwise. A negative test result will often give you as much insight and learning as […]

Landing Page decrease in signups
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