Metrics
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showing 20 of 216

#92

Checkout +21% Sales

Adding a One-Click Upsell Page

Protalus is one of the fastest-growing footwear companies in the world. They make an insole that corrects the misalignment that about 85% of the population suffers from. On the main sales landing page, there is an offer for $30 off on the second pair of insoles, as well as free expedited shipping for both. Analytics revealed […]

Adding a One-Click Upsell Page

Protalus is one of the fastest-growing footwear companies in the world. They make an insole that corrects the misalignment that about 85% of the population suffers from. On the main sales landing page, there is an offer for $30 off on the second pair of insoles, as well as free expedited shipping for both. Analytics revealed […]

Checkout +21% Sales

#93

Checkout +14.3% RPV

Removing Redundant Elements From the Checkout Page

Veggie Tales is a well-known children’s series that has sold over 70 million videos, 15 million books, 7 million CD’s, and many other products and toys. They noticed that the checkout page included the same footer and header information as the rest of the pages, which meant there were unnecessary distractions and exit points on […]

Removing Redundant Elements From the Checkout Page

Veggie Tales is a well-known children’s series that has sold over 70 million videos, 15 million books, 7 million CD’s, and many other products and toys. They noticed that the checkout page included the same footer and header information as the rest of the pages, which meant there were unnecessary distractions and exit points on […]

Checkout +14.3% RPV

#94

Checkout +15.1% Next Step in Checkout

Explicitly Asking Users “Do You Have an Account?”

Flannels is an established UK luxury retailer specialized in contemporary designer clothing, accessories, and footwear. The login page was designed for guest users. The Checkout as a Guest option on mobile was below the fold, leading to confusion when the option was missed altogether. They asked users explicitly: “Do you have a Flannels account?”.

Explicitly Asking Users “Do You Have an Account?”

Flannels is an established UK luxury retailer specialized in contemporary designer clothing, accessories, and footwear. The login page was designed for guest users. The Checkout as a Guest option on mobile was below the fold, leading to confusion when the option was missed altogether. They asked users explicitly: “Do you have a Flannels account?”.

Checkout +15.1% Next Step in Checkout

#95

Checkout +$12M Profit

Removing the Company Name field

At a glance, Expedia simply dropped the “Company name:” field. Why was changing that so critical? When visitors see the “Company” field, they were confused Visitors thought Expedia wanted them to put in their bank name Users then put their bank’s address into the billing fields This led to failed transactions, which led to cart […]

Removing the Company Name field

At a glance, Expedia simply dropped the “Company name:” field. Why was changing that so critical? When visitors see the “Company” field, they were confused Visitors thought Expedia wanted them to put in their bank name Users then put their bank’s address into the billing fields This led to failed transactions, which led to cart […]

Checkout +$12M Profit

#98

Checkout increase in conversions

Redesigning the checkout page

In the following example, one company had shopping cart abandonment rates of around 80%. They had the goal of getting it down to 70%, hoping they’d see a 50% increase in sales. Down to 60% and maybe their sales would double. When they factored this in, they knew they had to redesign their shopping cart […]

Redesigning the checkout page

In the following example, one company had shopping cart abandonment rates of around 80%. They had the goal of getting it down to 70%, hoping they’d see a 50% increase in sales. Down to 60% and maybe their sales would double. When they factored this in, they knew they had to redesign their shopping cart […]

Checkout increase in conversions

#99

Checkout Increase in sales and revenue

Adding a sticky “Place Order” bar in the checkout

Utsav Fashion’s journey began in 2000 with the opening of its first store in Jaipur, India. 3 years later, the online store was born and Utsav Fashion hasn’t looked back since. Today, the online store offers a wide variety of authentic and trendy ethnic fashion ranging from sarees, salwar kameez, and lehengas to contemporary Indo […]

Adding a sticky “Place Order” bar in the checkout

Utsav Fashion’s journey began in 2000 with the opening of its first store in Jaipur, India. 3 years later, the online store was born and Utsav Fashion hasn’t looked back since. Today, the online store offers a wide variety of authentic and trendy ethnic fashion ranging from sarees, salwar kameez, and lehengas to contemporary Indo […]

Checkout Increase in sales and revenue
Checkout Increase in RPV and AOV

Mentioning a minimum threshold for free shipping

La Redoute is a leading French e-retailer in fashion and home decoration. Known for its typically French style, the brand has a strong international presence, including in the UK, Belgium, Switzerland, Russia, Spain, Portugal, Italy, and Poland. When the Portuguese branch of La Redoute green-lit this experiment, their aim was simple: increase revenue per visitor. […]

Mentioning a minimum threshold for free shipping

La Redoute is a leading French e-retailer in fashion and home decoration. Known for its typically French style, the brand has a strong international presence, including in the UK, Belgium, Switzerland, Russia, Spain, Portugal, Italy, and Poland. When the Portuguese branch of La Redoute green-lit this experiment, their aim was simple: increase revenue per visitor. […]

Checkout Increase in RPV and AOV
Checkout Increase in CR

Shortening the checkout form as much as possible

A popular destination travel company with a large number of visitors and good sales felt that it could do better. It wondered if improving its deal page (that essentially needed the visitors to fill up a form) could result in an increased conversion rate. Essentially, the travel company wanted more people to fill out the […]

Shortening the checkout form as much as possible

A popular destination travel company with a large number of visitors and good sales felt that it could do better. It wondered if improving its deal page (that essentially needed the visitors to fill up a form) could result in an increased conversion rate. Essentially, the travel company wanted more people to fill out the […]

Checkout Increase in CR
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