Metrics
All Metrics Add to Basket AOV Bounce Rate Cart Size CR Downloads Engagement Leads Profit Revenue RPV Sales Signups Transactions Visits
showing 20 of 216

#36

Category +27% Engagement

Removing filters at the top

UK Tool Centre has brought its range of 10,000 products online for delivery throughout the UK. They theorized that for a specific category (a brand of woodcare products called Cuprinol), the filter menu was unnecessarily adding extra options to the page.

Removing filters at the top

UK Tool Centre has brought its range of 10,000 products online for delivery throughout the UK. They theorized that for a specific category (a brand of woodcare products called Cuprinol), the filter menu was unnecessarily adding extra options to the page.

Category +27% Engagement

#38

Category +7.8% Bookings

Orange CTA Button

Extra Space Storage is a US-based self-storage provider with over 1,000 storage facilities across 35 states. The original CTA button was blue, along with other components such as star ratings, the telephone icon, and the “show map” text.

Orange CTA Button

Extra Space Storage is a US-based self-storage provider with over 1,000 storage facilities across 35 states. The original CTA button was blue, along with other components such as star ratings, the telephone icon, and the “show map” text.

Category +7.8% Bookings

#39

Category +68.9% Revenue

Adding a product filter

Modlet is a Romanian footwear retailer which was unhappy with their 1.5% CR.  They noticed that people who used a shoe size filter made a purchase faster as they didn’t spend time checking if their size was available. It was decided to add a shoe size widget in the filters, which redirects to the selected […]

Adding a product filter

Modlet is a Romanian footwear retailer which was unhappy with their 1.5% CR.  They noticed that people who used a shoe size filter made a purchase faster as they didn’t spend time checking if their size was available. It was decided to add a shoe size widget in the filters, which redirects to the selected […]

Category +68.9% Revenue

#41

Category +26% RPV

Horizontal Discount Bar on Product Images

A fast-fashion, e-commerce, shoe retailer found out that if a product didn’t sell out in two days, it sold for much less, usually at a 38% discount. The goal was to increase sales and sell the discounted stock at a lower discount. Discounted items in the store were marked with a “sale” icon, and both […]

Horizontal Discount Bar on Product Images

A fast-fashion, e-commerce, shoe retailer found out that if a product didn’t sell out in two days, it sold for much less, usually at a 38% discount. The goal was to increase sales and sell the discounted stock at a lower discount. Discounted items in the store were marked with a “sale” icon, and both […]

Category +26% RPV
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