Calls to Action, also called CTAs, can make or break your website’s conversions. Different factors like placement, size, and color of CTA buttons all play a role in how successful they are. These factors are explored below, giving you a guideline to follow on how to make your CTAs as impactful as possible.
Slow sites dramatically reduce purchase intent. Simply put, faster is better than slower. Even with big brands like Amazon and Walmart, people are not willing to wait to get the products they love. For Amazon, each 100ms of latency costs them 1% in sales. For Walmart, they gain an extra 2% in conversions with every […]
After scouring the internet for an answer to my question “what shipping method leads to most sales?” the conclusion was widely unanimous: offer free shipping on your site. Not only is free shipping the #1 criteria for making a purchase, where 73% of people listed it as “critical,” but it is also a driver in […]
70% of millennials prefer to shop online and spend 6 hours per week doing so. They also prefer using text messages over emails to communicate with businesses on their smartphones. 40% of shoppers don’t mind getting help from an AI tool. Furthermore, 80% of businesses either already use or plan to use chatbots by 2020.
It can be very tempting to only provide an email or contact form for visitors to reach you if they have questions. However, in this day and age of instant communication, they want an answer right this second. Can your customers ask questions 24/7? Visitors who engage with a live chat, especially, expect a quick response.
According to Baynard Institute, the average shopping cart abandonment rate for e-commerce stores hovers around 68.63% (as at January 2016). This means that 7 out of 10 people leave your site after committing to the purchase process. 28% of US online shoppers abandon their cart because they don’t want to register/create account just to make […]
You probably already know this, but yes they do. Their impact is actually quite extreme. So do you have a video on every product page? Here’s why you should.
Baymard Institute recommends to place the main product categories directly in the main menu. This means that the level 1 navigation in the header menu (on desktop) or the burger menu (on mobile) is your main categories. That way, visitors can get a quick glance at what your site offers without having to click, hover, […]
As part of the extensive research I do to inform my detailed ecommerce UX Audits, I found these stats about product reviews. So instead of just telling you that you should make sure to have product reviews on your site, I’ll try to prove it.