User-generated content (UGC) is just what is sounds like, content that was made by users of the product themselves. This could look like people tagging the company where they got their shirt from on Instagram or posting their personal review of the product on Facebook. The users are not paid for what they post but […]
The average shopping cart abandonment rate is 69.89%. How high is yours? People abandon their carts for a variety of reasons. From unexpected shipping costs to simply not being ready to buy a product, there always seems to be a reason that people do not follow through with their orders. The graphic below highlights these […]
Trust Badges are used to give customers peace of mind while shelling out their credit card information over the internet. However, not all trust badges were created equally. It is important to invest time into trust badges because in some surveys, as many as 61% of participants said they had decided not to purchase a […]
Should you feature products on your homepage? Short answer: No! Long answer: Still no, but here’s why… According to eConsultancy, featuring products on your homepage has negative impacts:
The first step to creating a successful campaign is to understand who your audience is. A company selling luxury items and a company selling cheap value items will have two different target audiences and should be treated as such. This could easily get lost in the process of reconfiguring your website, worrying about shipping, and […]
54% of visitors and 30% of purchases come from mobile devices, which is why it is important to understand the difference between your mobile users and your desktop users. Below are 7 suggestions that will turn mobile visitors into customers.
It is clear that video is highly engaging and increases conversions. ► Adding a video to marketing emails can boost click-through rates by 200-300%. ► Embedding videos in landing pages can increase conversion rates by 80%. ► 90% of customers report that product videos help them make purchasing decisions.
Wish lists aren’t just for Santa anymore. They are for you and your customers, helping to save their favorite items to come back to at a later date. There was a recent study done by Metrilo where they picked 50 stores and compared the sales in the 6 months before and after implementing wish lists. […]
Calls to Action, also called CTAs, can make or break your website’s conversions. Different factors like placement, size, and color of CTA buttons all play a role in how successful they are. These factors are explored below, giving you a guideline to follow on how to make your CTAs as impactful as possible.
Slow sites dramatically reduce purchase intent. Simply put, faster is better than slower. Even with big brands like Amazon and Walmart, people are not willing to wait to get the products they love. For Amazon, each 100ms of latency costs them 1% in sales. For Walmart, they gain an extra 2% in conversions with every […]