In recent years, the world of conversion rate optimization has become somewhat obsessed with trust badges. Love them or hate them, the fact is that a lot of studies have been done regarding their potential impact on a website’s conversion uplift – or lack thereof. Precisely because of the limited consensus on their general effectiveness, […]
Increase customer retention and sales by up to 400% for your online store 8 min read Today more than ever, having the right product, right audience and marketing strategy is just not enough anymore. In reality, none of these factors, even when perfectly implemented, are relevant if your website’s UX leaves much to be […]
215 best practices is an overwhelming amount of information to digest. So I figured I’d go through it and identify a list of 10 quick wins for you to start with. Show a search box instead of just a search icon in the header List your main product categories in your menu’s level […]
For you ecom lovers, I listed out the main ecommerce communities (groups) on facebook, in descending order of number of members. If you’re looking for a very engaged group focused on increasing your store’s conversion rate, make sure to join my group Ecom Convert! Here’s the list of the top ecommerce Facebook groups.
User-generated content (UGC) is just what is sounds like, content that was made by users of the product themselves. This could look like people tagging the company where they got their shirt from on Instagram or posting their personal review of the product on Facebook. The users are not paid for what they post but […]
The average shopping cart abandonment rate is 69.89%. How high is yours? People abandon their carts for a variety of reasons. From unexpected shipping costs to simply not being ready to buy a product, there always seems to be a reason that people do not follow through with their orders. The graphic below highlights these […]
Trust Badges are used to give customers peace of mind while shelling out their credit card information over the internet. However, not all trust badges were created equally. It is important to invest time into trust badges because in some surveys, as many as 61% of participants said they had decided not to purchase a […]
Should you feature products on your homepage? Short answer: No! Long answer: Still no, but here’s why… According to eConsultancy, featuring products on your homepage has negative impacts:
The first step to creating a successful campaign is to understand who your audience is. A company selling luxury items and a company selling cheap value items will have two different target audiences and should be treated as such. This could easily get lost in the process of reconfiguring your website, worrying about shipping, and […]
54% of visitors and 30% of purchases come from mobile devices, which is why it is important to understand the difference between your mobile users and your desktop users. Below are 7 suggestions that will turn mobile visitors into customers.