#160 Redirect the user to the right page when searching for Returns, Shipping, Order Tracking, and such.
On Adidas, when you type in for example ‘returns’, it automatically redirects to the Returns page. The problem though is that it first shows the search results page with no results and after a couple of seconds it does the redirect. It would be a better user experience to direct visitors directly to the returns […]
Option 1: Give an auto-complete option to search in the current category Option 2: Auto-update the search field to the current category (Search Scope) Option 3: Search in the current category by default, but add a dropdown in the results page to change the scope of the search Option 4: Add a “Search Within” dropdown […]
For example, on IKEA, looking for ‘black bed’ should auto-select the color Black.
12% of users search using a color keyword. The thumbnails of products in search results should show the variation that matches the color they want.
#22 Search results should first list the products found based on the search term, followed by what was found in other relevant content
Other relevant content includes blog posts, other pages, etc.
#21 Show previous or top searches in a panel below the search box as the user starts to type in the search box
So if the user searches for a product you do not have in your store, suggest other related, relevant, or popular products. To be more precise, your No Results page can include some of the following components: contact information (phone number, email, chat) and other help links category suggestions based on the query alternate queries […]
Filters are important for stores with over about 50 products.
As soon as the user clicks/taps into the search box, a good practice is to show their previous search history, and popular searches. As they start typing, you can show suggested searches, categories, and/or products. The auto-suggestions and results should account for common misspellings. For example, if they type ‘dreses’ it should suggest results for […]