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#48

Product

Have multiple high quality product images for each product

#49

Product

Add zooming capability to your product image gallery

#50

Product

Display the price clearly above the fold

#51

Product

Add unboxing, explainer or promo videos

#52

Product

Have two versions of product descriptions: Summary and Detailed

#53

Product

Make your text sections scannable

#54

Product

Product descriptions should generally have features and benefits, and overcome objections

#55

Product

Provide Shipping & Return details (as a tab, section, or link)

#56

Product

Display the date buyers can expect to get the product on

#57

Product

Make it clear what is and isn’t included in your product kits

#58

Product

Use steppers for quantity fields instead of textboxes

#59

Product

Aim to have 10+ customer reviews for each product

#60

Product

Sync product information and customer reviews across product variations

#61

Product

Interlink product variants

#62

Product

Uniquely title product variants

#63

Product

Add a FAQ and/or user Q&A to answer shoppers’ questions

#64

Product

Incentivize buyers to leave a review

#67

Product

Test removing social media share icons

#68

Product

Have a sticky Add to Cart bar or button

#69

Product

Have a large contrasting Add to Cart button above the fold

#70

Product

On desktop, add USP bullets or images under the Add to Cart button

#71

Product

Allow users to purchase temporarily out-of-stock products

#72

Product

Have a “You Might Also Like” section at the bottom of the Product Page

#74

Product

Avoid horizontal tabs in Product pages

#75

Product

Group spec sheet elements into sections for easier scanning

#76

Product

Add a summary section with key specs to your spec sheets

#77

Product

Style your spec sheets to make scanning easier

#78

Product

Opt for a single-column format for your spec sheets

#79

Product

Add a ratings distribution summary with a filter on the star ratings

#80

Product

Mention your Free Shipping and returns near the Buy section on the Product page

#82

Product

If your shipping is not free, show the estimated shipping cost or a shipping estimator

#83

Product

On the Product page, either display all image thumbnails (no truncation), or reveal all thumbnails

#84

Product

Include at least one “in scale” image per product to help shoppers get a sense of the product’s size

#87

Product

Offer relevant compatible products on the Product page

#98

Product

Avoid ads (or what looks like ads) on the product list

#103

Product

Keep and answer all negative reviews

#167

Product

Separate the product title from the brand or type

#171

Product

Show a different image for each product variant

#173

Product

Avoid ALL CAPS text

#178

Product

Offer mixed bundling, not pure bundling

#180

Product

Provide a size comparison image

#187

Product

Provide a sizing chart or dynamic fit finder

#188

Product

Show color swatches or thumbnails for the selection of the color variant

#189

Product

On error, focus on the field that needs to be selected

#198

Product

Add urgency to product pages

#199

Product

Offer relevant cross-sells on the product page

#205

Product

Allow users to check the availability of the product in store

#206

Product

Use short but descriptive product titles

#208

Product

Allow shoppers to vote on how helpful reviews are

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