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#206 Use short but descriptive product titles

Avoid cramming your product title with keywords just for the sake of SEO. Make sure they’re readable and easily understandable by a human. Include a benefit or use for the product Include some detail about the current variant (see best practice #62 for more details on variant titles) Separate the title from the brand (see […]

#199 Offer relevant cross-sells on the product page

There are several types of cross-sell sections that you can add to your product pages: People who viewed this product also viewed People who bought this product also bought You might also like May we suggest Complete the look More items in the collection Other products from the same brand Other products from the same […]

#198 Add urgency to product pages

Add a tag or text label if the product is low on stock (you can also specify how many you have left in stock) Add a countdown timer if the product is on sale for a limited time (but avoid fake countdowns just for the sake of urgency!) Add a countdown timer to qualify for […]

#189 On error, focus on the field that needs to be selected

By having default values selected, it avoids user errors. But if you do choose to leave some fields empty, such as a shoe size, then the best way to help the user quickly resolve their mistake (of not selecting a value) is to scroll to that field, and clearly indicate that it needs a value. […]

#188 Show color swatches or thumbnails for the selection of the color variant

Avoid having users select a color from a dropdown with color labels (‘red’, ‘black’, etc.). Make them choose the color variant from a list of color swatches (circles or squares filled with color) or small thumbnails of the product in different colors. If some of your products have multi-color design variants and some are a […]

#187 Provide a sizing chart or dynamic fit finder

46% of shoppers return their products due to having the wrong size (source)     Beyond a sizing chart, a fit quiz (fit finder) can be a great additional to make the experience of finding the right size smoother and less likely to result in a return.  

#180 Provide a size comparison image

If your shoppers wonder about the size of your products, adding a size comparison image is important. In this example, they sell plants, and put the plant side-by-side with an adult, to give you an idea of its size.   If the comparison is a person, you can mention the height of the person.   […]

#178 Offer mixed bundling, not pure bundling

Give your shoppers the option to mix & match. Mixed bundling: products in the bundle can be purchased individually also. Pure bundling: products are only available together and cannot be bought separately.   Timothy Derdenger and Vineet Kumar from Harvard Business School  discovered that when Nintendo offered mixed bundling (the option to purchase products as […]