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#179 Test Web Push Notifications

This is what web push notification (with Chrome) can look like.    That notification comes from https://onedollaronly.com.sg/ in case you want to check it out for yourself.   From a 2016 study, triggered mobile push notifications drive 2,770 percent higher conversion rates for the same number of sends as compared to batch and blast mobile […]

#170 Make your popups contextual and relevant

Nielsen Norman Group lists 10 mistakes to avoid with popups (source):   Showing a popup before the page content loadsThis is especially bad on mobile, as Google penalizes sites with interruptive popups. Give visitors some value first, and trigger the popup only when it’s relevant for the user. The exceptions to this are for popups […]

#149 Test purchase notifications

According to TrustPulse, activity notifications (such as purchases by other shoppers) have been shown to increase conversions by up to 15%. These typically appear in a small popup as purchases happen, at the bottom of the screen. There are different types of activities you can notify your users about, for example: purchased limited stock signup […]

#144 Send cart abandonment emails and/or SMS

According to SaleCycle, the cart abandonment rate in 2016 was about 75% across all regions. (source) Baymard mentions it is 69.57%, based on 41 studies, and that stat was last updated in September 2019. Cart abandonment emails are one way to convert some of those people who left their cart behind. Based on Omnisend’s research, […]

#143 Send a relevant account registration (welcome) email

The welcome email is your first touch point via email with your prospects or customers, so it will set the tone for your communication with them. Make sure it contains some or all of the components below: Your logo Links to the main product categories Links or buttons to access the account, track order, find […]