Other places to notify … besides in a page about that situation (e.g. covid-19) trigger a popup or web push notification add information to your shipping information page add information in the shipping section of your product page add information in your company’s policies page   Read more on this topic Email Banner

Banner at the top On most stores I looked at, they added a banner on the homepage or a mention in the header about their response / actions in regards to Covid-19.   Read more Email Page

Covid-19 The onset of the Covid-19 pandemic created a lot of fears in shoppers. They had concerns and questions that needed to be answered. While the quarantine that ensued was a very unique situation and a first for most countries worldwide, this recommendation can apply to other situations such as holidays, special sales or interruptions […]

Push notification This is what web push notification (with Chrome) can look like.  That notification comes from https://onedollaronly.com.sg/ in case you want to check it out for yourself.   Triggered mobile push notifications From a 2016 study, triggered mobile push notifications drive 2,770 percent higher conversion rates for the same number of sends as compared […]

10 mistakes to avoid with popups (By Nielsen Norman Group – source)   1. Showing a popup before the page content loads This is especially bad on mobile, as Google penalizes sites with interruptive popups. Give visitors some value first, and trigger the popup only when it’s relevant for the user. The exceptions to this […]

15% increase in CR? According to TrustPulse, activity notifications (such as purchases by other shoppers) have been shown to increase conversions by up to 15%. These typically appear in a small popup as purchases happen, at the bottom of the screen.   Types of activities There are different types of activities you can notify your […]

Study of email subject lines Research by Yotpo of 200K stores and 163M orders discovered the impact of various elements in the email subject line on the number of reviews obtained:   1) Exclamation point (!) Health & beauty: +30.4% Food & tobacco: +83.5% Sport: -10% Electronics: 30%   2) Question mark (?) Electronics: +21.7% […]

Cart abandonment rate According to SaleCycle, the cart abandonment rate in 2016 was about 75% across all regions. (source) Baymard mentions it is 69.57%, based on 41 studies, and that stat was last updated in September 2019.   Abandonment emails Cart abandonment emails are one way to convert some of those people who left their […]

A welcome email The welcome email is your first touch point via email with your prospects or customers, so it will set the tone for your communication with them. Make sure it contains some or all of the components below: Your logo Links to the main product categories Links or buttons to access the account, […]