#194 Notify your shoppers clearly of exceptional situations and events (Part 3 – Page)
For part 3, let’s look at examples of pages that these same brands have added to their store, which are accessible from the links they added on their homepage or header. Inspiration from examples + critical thinking can lead you to an optimal solution. My goal here is saving you some time of […]
#194 Notify your shoppers clearly of exceptional situations and events (Part 2 – Banner)
On most stores I looked at, they added a banner on the homepage or a mention in the header about their response / actions in regards to Covid-19. See part 1 (email) and part 3 (page) for more details.
#194 Notify your shoppers clearly of exceptional situations and events (Part 1 – Email)
The onset of the Covid-19 pandemic created a lot of fears in shoppers. They had concerns and questions that needed to be answered. While the quarantine that ensued was a very unique situation and a first for most countries worldwide, this recommendation can apply to other situations such as holidays, special sales or interruptions in […]
#179 Test Web Push Notifications
This is what web push notification (with Chrome) can look like. That notification comes from https://onedollaronly.com.sg/ in case you want to check it out for yourself. From a 2016 study, triggered mobile push notifications drive 2,770 percent higher conversion rates for the same number of sends as compared to batch and blast mobile […]
#170 Make your popups contextual and relevant
Nielsen Norman Group lists 10 mistakes to avoid with popups (source): Showing a popup before the page content loadsThis is especially bad on mobile, as Google penalizes sites with interruptive popups. Give visitors some value first, and trigger the popup only when it’s relevant for the user. The exceptions to this are for popups […]
#149 Test purchase notifications
According to TrustPulse, activity notifications (such as purchases by other shoppers) have been shown to increase conversions by up to 15%. These typically appear in a small popup as purchases happen, at the bottom of the screen. There are different types of activities you can notify your users about, for example: purchased limited stock signup […]
#145 Send an email after delivery to request a review on the product(s) they bought
Research by Yotpo of 200K stores and 163M orders discovered the impact of various elements in the email subject line on the number of reviews obtained: 1) Exclamation point (!) Health & beauty: +30.4% Food & tobacco: +83.5% Sport: -10% Electronics: 30% 2) Question mark (?) Electronics: +21.7% Apparel: +23% Health & beauty: -6.7% 3) […]
#144 Send cart abandonment emails and/or SMS
According to SaleCycle, the cart abandonment rate in 2016 was about 75% across all regions. (source) Baymard mentions it is 69.57%, based on 41 studies, and that stat was last updated in September 2019. Cart abandonment emails are one way to convert some of those people who left their cart behind. Based on Omnisend’s research, […]
#143 Send a relevant account registration (welcome) email
The welcome email is your first touch point via email with your prospects or customers, so it will set the tone for your communication with them. Make sure it contains some or all of the components below: Your logo Links to the main product categories Links or buttons to access the account, track order, find […]