Metrics
All Metrics Add to Cart AOV Bounce Rate Cart Abandonment Cart Size CR Downloads Engagement Leads Profit Revenue RPV Sales Signups Transactions Visits
showing 20 of 216

#

Offer personalized recommendations

High up NN/g recommends prioritizing them over more generic recommendations. Put that ‘Recommended For You’ section high up on the homepage. (source)   Tell them how Specify how you came up with those personalized recommendations. They can be based on their previous orders and interests. At a minimum, mention that these recommendations are ‘Based on […]

Offer personalized recommendations

High up NN/g recommends prioritizing them over more generic recommendations. Put that ‘Recommended For You’ section high up on the homepage. (source)   Tell them how Specify how you came up with those personalized recommendations. They can be based on their previous orders and interests. At a minimum, mention that these recommendations are ‘Based on […]

#

Make your featured product carousels user-friendly

Amazon homepage carousels This is how Amazon implements product carousels (on their homepage) on desktop.    Some observations: Clicking a Previous or Next button scrolls by several products, not just one The scrolling bar makes it much easier to scan quickly through the products A common shortcut on desktop for horizontal scrolling is shift+mousewheel, but […]

Make your featured product carousels user-friendly

Amazon homepage carousels This is how Amazon implements product carousels (on their homepage) on desktop.    Some observations: Clicking a Previous or Next button scrolls by several products, not just one The scrolling bar makes it much easier to scan quickly through the products A common shortcut on desktop for horizontal scrolling is shift+mousewheel, but […]

#

Add a Link Bar

A link bar is an essential navigation tool that advertises your main product categories just below the header. It also helps with customers who may be too lazy to open the collapsible burger menu.     A bit of data Growth Rock saw a 5% increase with 93% statistical significance by adding a Link Bar. […]

Add a Link Bar

A link bar is an essential navigation tool that advertises your main product categories just below the header. It also helps with customers who may be too lazy to open the collapsible burger menu.     A bit of data Growth Rock saw a 5% increase with 93% statistical significance by adding a Link Bar. […]

#

Display your value proposition above the fold

An introduction to your store Your value proposition introduces your store to shoppers who have no idea what you’re about or what you sell when they land on your homepage for the first time. The value proposition tells your potential customers why they should do business with you. It tells them why they should buy […]

Display your value proposition above the fold

An introduction to your store Your value proposition introduces your store to shoppers who have no idea what you’re about or what you sell when they land on your homepage for the first time. The value proposition tells your potential customers why they should do business with you. It tells them why they should buy […]

#

Place a clear & descriptive CTA button above the fold

Motivate your shoppers to take action Your homepage exists to drive visitors into your sales funnel. After introducing your store, what next? What action do you want your shoppers to take? That’s where the CTA button comes in. Make it descriptive Avoid labels such as “Buy now” or “Order now”. Not only are they unimaginative, […]

Place a clear & descriptive CTA button above the fold

Motivate your shoppers to take action Your homepage exists to drive visitors into your sales funnel. After introducing your store, what next? What action do you want your shoppers to take? That’s where the CTA button comes in. Make it descriptive Avoid labels such as “Buy now” or “Order now”. Not only are they unimaginative, […]

#

Present specific unique selling points

How is your store differentiated and better? It’s rare to be a one of a kind store. More often than not you’re going to have dozens of competitors. Shoppers are spoilt for choice and with e-commerce stores, switching is almost effortless. You need to position yourself so they buy from you instead of the other […]

Present specific unique selling points

How is your store differentiated and better? It’s rare to be a one of a kind store. More often than not you’re going to have dozens of competitors. Shoppers are spoilt for choice and with e-commerce stores, switching is almost effortless. You need to position yourself so they buy from you instead of the other […]

#

Avoid automatic carousels in your homepage’s hero section

On the homepage above the fold, avoid carousels altogether. A quickly rotating image distracts attention away from the CTA button. What I usually recommend is to either have a static background image or a slowly moving background video, especially if it is well-integrated with the text & CTA(s) above. I wrote an article on my […]

Avoid automatic carousels in your homepage’s hero section

On the homepage above the fold, avoid carousels altogether. A quickly rotating image distracts attention away from the CTA button. What I usually recommend is to either have a static background image or a slowly moving background video, especially if it is well-integrated with the text & CTA(s) above. I wrote an article on my […]

#

Feature your top categories right below the fold

A sign post to direct your users You have introduced your store and praised it to high heaven. Your shoppers know who you are, what you do, the benefits of buying from you, and are just beginning to trust you. What next? Many visitors on the homepage don’t know what they want to buy. Those […]

Feature your top categories right below the fold

A sign post to direct your users You have introduced your store and praised it to high heaven. Your shoppers know who you are, what you do, the benefits of buying from you, and are just beginning to trust you. What next? Many visitors on the homepage don’t know what they want to buy. Those […]

#

Feature some products after your featured categories

On the homepage, featured categories are much more important than featured products (read more about featured categories, BP#28) But showcasing a few products helps get a sense of what you are offering, and potentially pique their curiosity. And that can be done above the fold or below the featured categories. User-controlled carousels are usually good […]

Feature some products after your featured categories

On the homepage, featured categories are much more important than featured products (read more about featured categories, BP#28) But showcasing a few products helps get a sense of what you are offering, and potentially pique their curiosity. And that can be done above the fold or below the featured categories. User-controlled carousels are usually good […]

#

Add social proof and build trust

Unless your store is a big established brand that most people already know about, building social proof and trust is a must. 80% of people are already concerned about their online privacy so first time customers are not just going to hand over their credit card information and residential address without some proof that you’re […]

Add social proof and build trust

Unless your store is a big established brand that most people already know about, building social proof and trust is a must. 80% of people are already concerned about their online privacy so first time customers are not just going to hand over their credit card information and residential address without some proof that you’re […]

#

Make your homepage long and rich

Users visiting your homepage for the first time will most likely land on your homepage first. This is your chance to not only make a good impression, but also guide them into your sales funnel. Having a rich homepage should never be confused with having a cluttered one that is a pain in the eyes. […]

Make your homepage long and rich

Users visiting your homepage for the first time will most likely land on your homepage first. This is your chance to not only make a good impression, but also guide them into your sales funnel. Having a rich homepage should never be confused with having a cluttered one that is a pain in the eyes. […]

#

Add urgency elements

Urgency elements include limited quantity limited time contextual offers   Too many sales The decision to offer sales depends on your industry and brand. Having too many sales and discounts can devalue your brand.

Add urgency elements

Urgency elements include limited quantity limited time contextual offers   Too many sales The decision to offer sales depends on your industry and brand. Having too many sales and discounts can devalue your brand.

#

Add sub-category links

  In the homepage categories section These links help users decide which path they should take to find the product they want It also helps returning users bypass intermediate pages and go directly to the sub-sub-category they want.   Not common I looked at 55 of the top ecom stores, and haven’t found a single […]

Add sub-category links

  In the homepage categories section These links help users decide which path they should take to find the product they want It also helps returning users bypass intermediate pages and go directly to the sub-sub-category they want.   Not common I looked at 55 of the top ecom stores, and haven’t found a single […]

#4

Header +9% Orders Per Session

Improving the Header

Home24 is Europe’s largest online furniture store with more than 150,000 products from 800+ manufacturers.  They decided to focus their experimentation efforts on their navigation and search bar. 

Improving the Header

Home24 is Europe’s largest online furniture store with more than 150,000 products from 800+ manufacturers.  They decided to focus their experimentation efforts on their navigation and search bar. 
Header +9% Orders Per Session
LOAD 20 MORE