showing 20 of 216

#4

Header

List your main product categories in your menu’s level 1

They define the scope of your store One of the biggest issues I see when looking at stores (especially newer ones) is the lack of categories in the header. This is the main way for users to grasp the scope of your store. They scan your main categories and get an idea of what you’re […]

#16

Header

Place a search box prominently in your header

For large catalogs If you offer a large variety of products, search is indispensable to delivering a good user experience. The statistics are quite convincing as well: 43% of users immediately use the search box for navigation after landing on the homepage. The number is even higher for mobile users – 60% (according to Baymard […]

#27

Home

Avoid automatic carousels in your homepage’s hero section

On the homepage above the fold, avoid carousels altogether. A quickly rotating image distracts attention away from the CTA button. What I usually recommend is to either have a static background image or a slowly moving background video, especially if it is well-integrated with the text & CTA(s) above. I wrote an article on my […]

#28

Home

Feature your top categories right below the fold

A sign post to direct your users After getting introduced to your value proposition with a ‘hero section’ at the top of the homepage, the next step is to help them decide where to go on your site (which category to open). A list of main categories serves that purpose.   I recommend: Putting it […]

#32

Home

Add social proof and build trust

Unless your store is a big established brand that most people already know about, building social proof and trust is a must. On the homepage, you can add elements such as: site-wide testimonials (not product-specific) “As Seen On” logos facebook likes number of customers number of reviews how long you’ve been open awards   Social […]

#39

Misc

Add a Live Chat to quickly answer your visitors’ questions

Shoppers need help A study by Econsultancy from 2013 of 5,700+ online consumers revealed that 83% of online shoppers need support to complete a purchase.  They also found that 31% of shoppers expect an immediate response, and 40% expect a response within 5 min. To be more precise: 31% of shoppers expect an immediate response […]

#44

Category

Display these product attributes

The attributes below are a must. Image Title Price Star rating + # ratings Product variations, if any (typically in the form of color swatches)   List View vs Grid View If your products are heavy on specs, you might opt for a List View instead of a Grid View, in which case you can […]

#46

Category

Feature products, bundles or deals at the top

Inspiration from Amazon Amazon helps their shoppers reduce the number of options to choose from. They have multiple sections at the top of the category page with featured products: best sellers top rated recommended for you most wished for most gifted hot new releases   You can either add a section at the top of […]

#48

Product

Have multiple high quality product images for each product

Product images are the most important component Having beautiful relevant quality images is more important than the product information, a long description and ratings & reviews.   According to MDG, here’s the breakdown of what customers said is important to them: Quality of a product image – 67% Product-specific information – 63% Long description – […]

#51

Product

Add unboxing, explainer or promo videos

Video works Video appears in 70% of the top 100 search results listings, and viewers are anywhere from 64-85% more likely to buy after watching a product video. (source) Here’s a good article by Shopify about video   Some giant stores don’t have product videos Knowing the power and impact of video, that is usually […]

#59

Product

Aim for 10+ customer reviews per product

Aim to get 10+ reviews per product, which is enough for shoppers to make an informed decision. If a big percentage of your products have zero or only a few reviews, that can hurt your conversions.   How? Place the Write a Review button prominently in the Reviews section  Offer sweepstakes or discounts in exchange […]

#71

Product

Allow users to purchase temporarily out-of-stock products

A reason to bounce “Email Me” buttons or waitlists are ineffective for out-of-stock products, because users will just go shop somewhere else.   Let them buy anyway Allow instead users to purchase temporarily out-of-stock products, warn them, and increase the delivery time. Also prominently display product alternatives.   Discontinued products For discontinued or deprecated products, […]

#73

Cart

Offer upsells and/or cross-sells when adding a product to cart

An example from Raphael Here’s a good example of how to offer upsells/cross-sells when adding to cart. This was extracted from a video shared by CRO expert Raphael Paulin-Daigle on his LinkedIn.   See the other two ways he talks about by watching his video on LinkedIn:   Relevance, relevance, relevance In the example below […]

#74

Product

Avoid horizontal tabs in Product pages

Users don’t see them According to Baymard, 27% of users overlook the hidden content in the inactive tabs. The example below from Crutchfield contains horizontal tabs.   Accordion An accordion (expandable tabs) or a long expanded page with sticky tabbed navigation on scroll both perform better than horizontal tabs. Here’s what an Accordion looks like: […]

Checkout

Offer multiple payment methods

Typical payment methods Credit card PayPal Google Pay Apple Pay   PayPal In regards to PayPal, roughly half the stores I looked at (see the table below in the examples) offer an express PayPal checkout with a CTA button at the same place as the normal ‘Checkout’ button (in the cart). And the other half […]

Checkout

Increase the perceived security of your checkout page

Especially for smaller brands According to Baymard, 18% of shoppers (from 1044 respondents in US) abandon their cart because they do not trust the site with their credit card information. The tips below are especially important if your store is NOT a large brand such as Apple, Microsoft or Walmart.   Trust seals, padlocks, and […]

Misc

Optimize your website’s loading speed

Performance and conversion are inextricably connected   Slow pages cause abandonments According to Unbounce, 1 out of 5 shoppers will abandon their loaded shopping cart if they perceive the pages as being too slow. (source) According to AnnexCloud, a slow website can increase abandonment by 75%, and loyalty drops 50% when your site is slow. […]

Misc

Offer free shipping or free shipping above a threshold

Extra costs cause abandonments Extra costs too high (shipping, tax, fees) is the #1 reason for cart abandonment, according to Baymard (source)   Free shipping If your shipping is not free, you could offer something like this: If you don’t get your product in 24 hours, we’ll pay for the shipping! For more information on […]

Home

Offer personalized recommendations

High up NN/g recommends prioritizing them over more generic recommendations. Put that ‘Recommended For You’ section high up on the homepage. (source)   Tell them how Specify how you came up with those personalized recommendations. They can be based on their previous orders and interests. At a minimum, mention that these recommendations are ‘Based on […]

LOAD 20 MORE