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#211 Show the cutoff time as a countdown timer

For example: Order in the next 37 minutes to receive your order by Thursday May 28th   This can be displayed either in the Product page, the Cart, or the Checkout. It typically accompanies the selection of shipping type, and is especially relevant for premium shipping options.

#203 Offer upsells and/or cross-sells on the cart page

If your store has a separate cart page and not just a slide-in panel, then this applies. The more personalized and relevant the suggestions, the better. These recommended products can be the same as shown in the modal or slide-in panel when adding to cart.   See also best practice #73 for upsells/cross-sells when adding […]

#202 Allow users to save their cart for later

One of the main reasons why this is needed is so they can continue their shopping experience on another device. Oftentimes, they’ll shop on mobile and purchase on desktop. See best practice #90 for more details on that. Another reason why users save their cart for later is to make sure they won’t lose the […]

#201 Repeat your unique selling points in the cart

Reiterate why your users are shopping with you. Reassure them by reinforcing your unique selling points, such as your free shipping, free returns, money back guarantee, next day delivery, etc. You can also do this in the modal or panel that opens when adding to cart.

#200 Display the image and relevant attributes for each product

From a quick glance at their cart, it should be easy for shoppers to recognize the items they added. So a product image is a must, along with attributes such as the fabric, the size, etc. This is especially important for configurable products. This also applies to the modal window or side panel when adding […]