People online don’t like being forced to create accounts. In fact, nearly a quarter of American shoppers have abandoned their carts because a site forced them to create an account. This creates a conflict with online stores that need people to create accounts for things like marketing. There are a few reasons why customers are […]

Older research Research from 2012 / 2013 reveals that: 86% of people are bothered when needing to create new accounts on websites. 92% of users have left a website instead of resetting or recovering their login. 31% do so frequently. 60% of shoppers are more likely to use social login on mobile 64% of millennials […]

While creating an account is usually beneficial for both the store and the customers, those customers are often reluctant when prompted to create a new account. Nobody wants to have to remember a new username and password.    How are user accounts important to you as a retailer? You can analyze shopping habits and deliver […]

Confirmation fields lead to abandonments Email and password confirmation fields are the leading cause of abandonments on the sign up form. Zuko (formerly Formisimo) observed over a two-month period that their password repeat field was responsible for over a quarter of all the people that abandoned their sign up process.  Along with a few other […]

Mistyped email fields can cause a lot of trouble if the mistake isn’t caught on time. Important emails will be undelivered, or worse, sent to the wrong email address. And God forbid a customer tries to log in. Since password reset relies on an email address, a customer who types their email address incorrectly will […]

It’s become widely accepted that password rules are now too restrictive. As the joke goes, some sites require an uppercase letter, a lower case letter, a number, a special character, and the blood of a vegan cat.   Strict passwords cause abandonments According to Baymard’s large scale checkout usability, “strict password rules can cause a […]

Shoppers will need to manage their account features from time to time. There are many reasons for this: A customer who has moved house will need to change their shipping address.  A customer whose credit card has expired, got lost, cancelled, or changed will need to update their credit card information.  A customer might just […]

Need help link Add a “Forgot your password?” or “Need help?” link prominently placed in the account log in form.  

Ask, and you shall receive Ask them to submit reviews for what they bought during their previous visit.   How? You could have a section high up on the homepage, and/or a notice in the header, or a popup. It should be highlighted also in the Account Dashboard.   Some nuance One of the members […]