In the order confirmation page If they checked out as a guest, give them a chance to create an account once they’re done paying. They might trust your store enough at that point and be interested in creating an account for future visits.

Older research Research from 2012 / 2013 reveals that: 86% of people are bothered when needing to create new accounts on websites. 92% of users have left a website instead of resetting or recovering their login. 31% do so frequently. 60% of shoppers are more likely to use social login on mobile 64% of millennials […]

Where? Place that statement or bullets in the Sign Up (account creation) page, and in the Order Confirmation page next to the form to create their account.

Confirmation fields lead to abandonments Formisimo observed over a two-month period that their password repeat field was responsible for over a quarter of all the people that abandoned their sign up process. Along with a few other changes, they were able to improve their Sign Up page conversions by 55%, and decrease by 24% the […]

Suggestion For example, if the user inputs “[email protected]”, the suggestion shown below would be “Did you mean [email protected]?”.

Strick passwords cause abandonments According to Baymard’s large scale checkout usability, “strict password rules can cause an 18.75% checkout abandonment rate among existing account users as they try to sign in.” The real problem arises when trying to sign in. If they got forced to create a more complex password and could not use their […]

Avoid images Avoid or minimize images as a general rule. Use them only if you want to draw attention to that component.  Use text links and possibly icons.

Need help link Add a “Forgot your password?” or “Need help?” link prominently placed in the account log in form.  

Ask, and you shall receive Ask them to submit reviews for what they bought during their previous visit.   How? You could have a section high up on the homepage, and/or a notice in the header, or a popup. It should be highlighted also in the Account Dashboard.   Some nuance One of the members […]