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#140 Use low password requirements

According to Baymard’s large scale checkout usability, “strict password rules can cause an 18.75% checkout abandonment rate among existing account users as they try to sign in.” The real problem arises when trying to sign in. If they got forced to create a more complex password and could not use their standard one they generally […]

#135 Test social login

Research from 2012 / 2013 reveals that: 86% of people are bothered when needing to create new accounts on websites. 92% of users have left a website instead of resetting or recovering their login. 31% do so frequently. 60% of shoppers are more likely to use social login on mobile 64% of millennials use social […]