#193 Ask for a review on their return visit for what they bought during their previous visit
You could have a section high up on the homepage, and/or a notice in the header, or a popup. It should be highlighted also in the Account Dashboard. One of the members from my Ecom Convert group added some thoughts: Check at login, if the registered customer had purchased products and if the said products […]
#182 Provide easy account password recovery
Add a ‘Forgot your password?’ link prominently placed in the account log in form.
#141 Use a visually consistent style for the Account Dashboard cards
Avoid or minimize images as a general rule. Use them only if you want to draw attention to that component. Use text links and possibly icons.
#140 Use low password requirements
According to Baymard’s large scale checkout usability, “strict password rules can cause an 18.75% checkout abandonment rate among existing account users as they try to sign in.” The real problem arises when trying to sign in. If they got forced to create a more complex password and could not use their standard one they generally […]
#139 Provide input suggestions for the email field in the Account Creation form
For example, if the user inputs “[email protected]”, the suggestion shown below would be “Did you mean [email protected]?”.
#138 Avoid email and password confirmation fields in the Account Creation form
Formisimo observed over a two-month period that their password repeat field was responsible for over a quarter of all the people that abandoned their sign up process. Along with a few other changes, they were able to improve their Sign Up page conversions by 55%, and decrease by 24% the number ofcorrections made in the […]
#137 Explain why your shoppers should create an account
Place that statement or bullets in the Sign Up (account creation) page, and in the Order Confirmation page next to the form to create their account.
#135 Test social login
Research from 2012 / 2013 reveals that: 86% of people are bothered when needing to create new accounts on websites. 92% of users have left a website instead of resetting or recovering their login. 31% do so frequently. 60% of shoppers are more likely to use social login on mobile 64% of millennials use social […]