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Offer optional account creation

In the order confirmation page If they checked out as a guest, give them a chance to create an account once they’re done paying. They might trust your store enough at that point and be interested in creating an account for future visits.


Test social login

Older research Research from 2012 / 2013 reveals that: 86% of people are bothered when needing to create new accounts on websites. 92% of users have left a website instead of resetting or recovering their login. 31% do so frequently. 60% of shoppers are more likely to use social login on mobile 64% of millennials […]


Avoid email and password confirmation fields in the Account Creation form

Confirmation fields lead to abandonments Formisimo observed over a two-month period that their password repeat field was responsible for over a quarter of all the people that abandoned their sign up process. Along with a few other changes, they were able to improve their Sign Up page conversions by 55%, and decrease by 24% the […]


Use low password requirements

Strick passwords cause abandonments According to Baymard’s large scale checkout usability, “strict password rules can cause an 18.75% checkout abandonment rate among existing account users as they try to sign in.” The real problem arises when trying to sign in. If they got forced to create a more complex password and could not use their […]


Ask for a review on their return visit

Ask, and you shall receive Ask them to submit reviews for what they bought during their previous visit.   How? You could have a section high up on the homepage, and/or a notice in the header, or a popup. It should be highlighted also in the Account Dashboard.   Some nuance One of the members […]