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Checkout

Allow customers to edit their credit card number

PCI compliance PCI compliance prevents stores from saving a user’s credit card number directly. As a consequence, 84% of stores do not allow users to edit the credit number directly. Users are required to add a new credit card and delete the old one.   A solution An elegant solution to this problem is to […]

Checkout

Specify why the phone number is required

Required phone fields cause abandonments Required but unexplained phone fields were observed to be a direct cause of abandonments for the subgroup of users who are suspicious of a site’s motives. – Baymard   58% of brands don’t provide an explanation Below is a poll done by Baymard to 2800 shoppers.   Do you need […]

Checkout

Allow shoppers to edit information directly in the Order Review step

Most stores Let’s say you’re buying something and made it to the Order Review step, you’re ready to hit the Place Order button, and you realize that you messed up your address, or your card expiration date. What do you do? Most stores force you to go back to one of the previous steps to […]

Checkout

Match the order of credit card fields to the physical card

36% of stores Baymard reports that 36% of stores don’t! (source)   Confusing And if the cardholder name is your first field, 33% of users will type their credit card number in it because that’s what appears on their card.   Order of fields Typically, the order of the information on credit cards is: Credit […]

Cart

Show the cutoff time as a countdown timer

Countdown label Order in the next 37 minutes to receive your order by Thursday May 28th   Where? This can be displayed either in the Product page, the Cart, or the Checkout. It typically accompanies the selection of shipping type, and is especially relevant for premium shipping options.

Checkout

Present the Guest Checkout as the prominent option

How? Give them the choice to sign up or log in to their account, but the guest checkout could be selected by default, and visually attract more attention than the other options. Users expect it in the upper-left on desktop, and on top on mobile. Clearly label the Guest Checkout option (include the word “Guest”) […]

Header

Highlight the current navigation path the user is in

Navigation path By navigation path, I mean the menu items in the header (or burger menu) that lead to the current page. For example: Level 1 (directly shown in your main menu): Electronics Level 2: Accessories Level 3: Phone Cases   Remind them And even if they know the path they took because they started […]

Notifications

Test Web Push Notifications

Push notification This is what web push notification (with Chrome) can look like.  That notification comes from https://onedollaronly.com.sg/ in case you want to check it out for yourself.   Triggered mobile push notifications From a 2016 study, triggered mobile push notifications drive 2,770 percent higher conversion rates for the same number of sends as compared […]

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