User Generated Content

The Stats Are In: User-Generated Content for the Win!


User-generated content (UGC) is just what is sounds like, content that was made by users of the product themselves. This could look like people tagging the company where they got their shirt from on Instagram or posting their personal review of the product on Facebook. The users are not paid for what they post but they essentially fill the shoes of an advertiser or influencer. In 2019, with the power of social media, this is huge.

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